Since their inception in 1954 in Princeville, Quebec, Princecraft has built a legacy on crafting high-quality aluminum boats. Their journey began with the vision of the Baril brothers, who recognized aluminum's superiority in boat manufacturing. Over the years, Princecraft expanded their repertoire to include advanced fiberglass and wooden boats, an innovation in recreational boating.
In the 1960s, Princecraft—known as Aluminum Boats & Canoes—diversified into fiberglass boats with their acquisition of Peterborough Boats. Later, as Canadian Boat Manufacturing, they became part of the growing ALCAN empire, leading to a focus on aluminum boats exclusively.
The 1980s brought transformative growth, with the launch of their pontoon line, which quickly became synonymous with quality and comfort. As they entered the '90s, Princecraft introduced deck boats, a hybrid marvel combining the V-hull efficiency with pontoon luxury, entirely crafted in aluminum.
By the turn of the millennium, Princecraft became a part of the Brunswick Corporation, cementing their status in the boating industry. Celebrating over 60 years of quality, innovation, and tradition, Princecraft's dealer network stretches across North America, advocating the brand's commitment to producing unforgettable boating experiences.
Today, Princecraft continues to pioneer with an expansive range of fishing boats, pontoons, and deck boats, cherished for their craftsmanship, performance, and reliability.